& berry is a strawberry compote developed with home made based health and craftsmanship. It is a reliable and safe product that thoroughly complies with the principles of honest manufacturing.
We collaborated closely with leadership and core staff on the development of brand strategy, naming, visual identity, art direction for the brand. The name “&berry” makes it easy expansion of the brand and naturally pronounced to remember.
Our intention was to make consumer's experience to be the value of brand. And make cconsistent experience through various design medim.