Fun Design

Spark of Curiosity and Whisper of Wonder

Spark of Curiosity and Whisper of Wonder

This project aims to enhance Seoul's urban competitiveness by addressing various urban issues through innovative design, while also improving the experience and satisfaction of both citizens and visitors. Aligned with Seoul's pedestrian-friendly city policy, the goal is to create a more enjoyable Seoul by incorporating fun elements into public spaces and expanding the sights and experiences available for pedestrians.

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Designers
Hongsung Kim(Art Director)
Minju Kwon(Designer)
Dere Gum(Designer)
Collaborators
Yohan Ji(Unreal Studio, Photography)

"Could a city tour bus stop for travelers be designed in an interesting and fun way?"

The stop should not merely serve as a platform for waiting for a bus, but as a space that can be used and interacted with in various ways—such as allowing people to take photos with their smartphones, or view pictures and listen to music together.

"We developed and applied a unique typeface and graphic system specifically for this project."

Marquee

The shape of the eaves, which functionally protect against rain, is designed to appear light and visually harmonious with the surrounding environment. Meanwhile, the vividly colored ceiling and pillars beneath the eaves of the bus stop spark curiosity and draw people’s attention.

Peeling and Swelling: A Form of Transformation

The peeled and swollen form introduces design flexibility and variation within the vertical stripe modular method, which simplifies the production process. Additionally, the open design elements on the roofs of the ticket booths and stops capture attention by illuminating the surroundings and people in a variety of colors.

Shine & Reflection

The color-mirror stainless steel material reflects both people and their surroundings, offering a fresh perspective when captured in photos.